When you think about facial tissue, you think Kleenex. When you think about a photocopy, you think Xerox. There is a reason why these and other names come to mind so readily. These companies focused on what is called, “Top-of-Mind Awareness.” For decades, businesses have known that the more times you see a company name the more likely you are to remember it and equate it as the best option when you need what they have to offer.
You can do the same thing even if you aren’t a Fortune 500 company. You can be “The” company for your town or area. One way to help with that is incorporating print advertising into your marketing efforts. One of the main advantages of print advertising is that you can readily mail to the specific neighborhoods that match your best target market profile. For example, if you are a home remodeling company, you want older neighborhoods rather than newly built ones.
Another advantage of print advertising is it can reach anyone. Everyone gets mail, but not everyone pays attention to billboards, television ads or online marketing endeavors. A quality print advertising campaign will steadily create the top-of-mind awareness in the area you’ve targeted.
Finally, print advertising can stick around for a while in your potential customer’s home. Postcards get used as bookmarks, mailings get saved for future reference, and sometimes, they can sit on a coffee table for quite a while. A commercial once seen is over with, a website closed is gone, and an email once deleted is gone, too, but you can count on print advertising to have a longer period of time to get imprinted into their mind.
Here at Premium Ads, we are experienced with helping you reach your target audience and create the top-of-mind awareness that print advertising can create. We can help you put together an effective campaign that can grow your business and make you the one everyone thinks about. Contact us today to learn more.