You’ve compiled your list of emails, some of which you aren’t even sure if they are right, and you hit “send” with your latest email marketing flyer. As you wait a few hours to see if you get any responses, you check your inbox, only to find that half of them have bounced back. What now? Will you actually get any new business from your digital campaign?
At Premium Ads, we know that digital marketing is part of the routine these days, but we also think that print advertising has something to offer. In fact, using print advertising in conjunction with localized marketing can really make a big impact on your business’ return on investment.
So, what exactly is localized marketing and why should you use it? Localized marketing is choosing your target customers based on their location within a city or community. If you are advertising baby products, you don’t want to send your advertisements to a retirement community, right? By knowing the communities in which there are growing families and up-and-coming build sites, you can send your localized marketing directly to the mailboxes of the people who need your products and services the most.
That means you’ll see a better return on your print advertising campaign (and have fewer bounced emails to delete) because you chose to send your advertisements to the people who would actually use your services. That equals cost-effectiveness and increased return on investment for your business!
If you are interested in learning more about the benefits of print advertising or you would like to try localized marketing for your next campaign, contact us at Premium Ads today to get started. We look forward to helping you achieve your goals!