When you think of postcards, you probably think of handwritten letters between people in the past who didn’t have access to email and other digital-age options. And honestly, why would anyone go back?
At Premium Ads, we are here to tell you that postcards aren’t dead and there are lots of ways they could benefit your business when you need to advertise your products and services. We’ve provided three benefits of postcards as an alternative to going the digital route:
1. Personal – When you get a birthday card in the mail from someone, it means so much more these days, right? Along the same lines, postcards are incredibly personal, and they are a great way to remind your customers that they are important to you; they aren’t just another number.
2. Unique – Postcards are also unique. It’s not often that you get a card in the mail with a bold, beautiful picture telling you there are exciting things going on at a place you love to shop. You can make postcards your own so they accurately reflect your business marketing and speak to your customers’ needs and wants.
3. Direct – Lastly, postcards are a great way to reach your customers directly. They won’t be sitting in someone’s spam folder, and they won’t be missed because of all the other emails popping up in someone’s inbox. Your customers will see your ad, touch the postcard with their hands, and see that they have been chosen as a valued customer by your business.
At Premium Ads, we can help you target your audience with direct mail marketing, and we know you’ll see the difference when you go this route. Contact us today to learn more about our services and to begin your new print advertising campaign.