As a small business, it can be challenging to have a sufficient budget for promoting your business. It is really tempting to cut back on advertising when times are leaner, but this is the worst thing you can do. If you are not doing as well as you’d like, it is because you need to reach more people, not less. In the words of Mark Twain, “Many a small thing has been made large by the right kind of advertising.” Here are a few effective small business advertising tips for getting your business the exposure it needs to grow and prosper:
- Direct Mail – It is easy to overlook the good old “snail mail” techniques in favor of the online methods, but studies still show it to be favorably received. The best thing is that your mailing list can be developed to reach those neighborhoods or profile that are your best chance for new business. It is more cost-effective to do it this way, too.
- Print Advertising – Anything in print provides some key benefits. First, print ads stick around longer than the millisecond of an online ad or billboard or even the 30 seconds of a television ad. There are many ways to use print advertising – magazines, newsletters, business cards, vehicle advertising, and promotional materials to send with your invoices. As for that last one, keep in mind that new customers are great, but repeat business is, too!
- Online Marketing – Yes, this is still a great idea when used in conjunction with your print advertising techniques and other small business advertising methods. You can use your print advertising to drive views to a Facebook presence, YouTube video, or your website. By incorporating both online and offline small business marketing techniques, you stand to reach as many of the right customers as possible.
Here at Premium Ads, we offer all the services you’ll need for your print advertising campaign. You’ll get a custom result that differentiates you from your competitor to put your business first in the minds of those in your area. Contact us today to learn how we can be a part of your small business advertising efforts!