There are those who tell you that direct mail marketing should take a backseat to online or television marketing, but there is at least one major reason why you shouldn’t forego this still important means of reaching your target market — there are plenty of people you’ll miss!
- DVR Users – Who watches commercials anymore? The vast majority of people who have a DVR setup at home record the majority of their shows so they can watch them at their leisure. With time constraints being the world we live in, it makes a lot of sense to take an hour show down to 45 minutes by skipping the commercials.
- Movie Watchers – There is also a growing trend for more movie watching and less regular television show watching. With the many ways to rent and stream commercial-free movies, traditional television advertising is becoming far less effective.
- Not Online – While the number of people who get online daily has grown, there will always be a segment of society that doesn’t surf the web or even own a computer. If your marketing studies tell you that this segment is part of your target market, you won’t reach them with online marketing efforts. Direct mail marketing will be the best way to go.
Speaking of target marketing, it is far easier to reach the right potential customers with direct mail marketing. You have to reach far more people with online or television marketing because you’ll only hit a small percentage that want or need your particular product or service. Not everyone watches television or goes online, but everybody gets mail.
Turn to us at Premium Ads for the results you need. Our team can easily compile a target market that best suits your needs for your direct mail marketing campaign. We can put your ad in over 5,000 mail boxes more effectively so your cost per quality lead is far lower than other methods. Our ads are big, bright, and beautiful so your potential customers will love them and they’ll get the attention you need to grow your business.